A shout-out to all the TVS fans out there. :-) I recently came across some rather exciting news about TVS partnering up with an international player. A certain three letter acronym-ed automobile company whose products are marketed as the 'The Ultimate Driving Machine'. I guess all of you must have got it by now. :)
Aaand its none other than BMW Motorrad!!
An interesting Logo mash-up found on the web.
Unreal eh?? I for one have been unable to stop dreaming about the kind of bikes which will be available to us Indians when this partnership starts bearing fruits. :-) .
According to News by our brother community bikeadvice.in, The pact will actually benefit both the companies and will ultimately end up being a win – win situation. TVS will be able to access the expertise of BMW for its premium products which is currently the Apache RTR series, including the 160cc and the 180cc variant. BMW, in return will be make use of TVS’ network for its sales and distribution within the sub – continent.
Sounds like the next generation of Apaches are going to be even more of a rocket eh. ;)
It’s been 11 years since TVS Motors came out of the agreement with Japan’s Suzuki and has been operating as a single entity. TVS Motors’ Chairman, Mr Venu Srinivasan, has finally confirmed that the company is in talks with BMW’s motorcycle division, BMW Motorrad, for a strategic tie – up. “We are in discussions with BMW for a tie-up, but at this point I can’t reveal more details. However, equity sale is not being considered,” Mr Srinivasan told Business Line.
India is the second largest two – wheeler market in the world, only next to China. It has the potential that makes all International players to step into the Indian market. If a company has to think big, then it has to be in India. BMW would make use of this pact to mark a right kind of entry.
Business Line has quoted: “If BMW wants volume growth, such a tie-up is necessary. TVS definitely has a good reputation in terms of processes and technology,” the analyst said. This move may give TVS an edge in the market where Honda, Bajaj and Hero have made strong gains. Recent times have been tough — though its two-wheeler sales rose 7 per cent in 2011-12 to 1.89 million units (sold 14,172 three wheelers as well), it lost the third position in the segment to Honda (1.99 million units) in the year. The company’s previous partnership with Suzuki had lasted 19 years till 2001, under which it released a range of motorcycles, including the Suzuki Samurai, Suzuki Shogun and Suzuki Fiero models.
TVS Motors is presently eyeing the export market, just the way other Indian two – wheeler makers are proceeding as of now. The company has expressed great interests in tapping the huge potential in the African markets. In order to achieve this, it becomes mandatory for the company to reduce its operating cost and all other expenses incurred with the same. This has made TVS Motors to set up a new plant in China in tie – up with a company out there. However, the company has assured that these models will not be sold in Indian and Chinese markets.
Now, the hot topic is ‘Will this tie up end up in making TVS come up with higher displacement bikes. The market is open and now that they’ve the desired tech support too flowing all the way from Germany.
We can only wait and see what fruits this partnership bears, and how we bikers will bask in its glory. :) .. What do you think of this partnership. Do let me know by commenting.
Source - Bikeadvice.in & the web.
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